Was part of the team who built 25 paid social media advertising creatives, each team member contributed to each step in of production:

1. Define key messaging
2. Concept creation (One sentence and a sketch)
3. Pitching the concept to the Marketing team
4. Kill ideas that aren’t working
5. Go into production for US Market
6. Adapt to 15 markets to gather data to strengthen future social media strategies

Role: Ideation and concept creation, visual research, moodboarding, copywriting, pitching and execution