
Was part of the team who built 25 paid social media advertising creatives, each team member contributed to each step in of production:
- Define key messaging
- Concept creation (One sentence and a sketch)
- Pitching the concept to the Marketing team
- Kill ideas that aren’t working
- Go into production for US Market
- Adapt to 15 markets to gather data to strengthen future social media strategies
Role: Ideation and concept creation, visual research, moodboarding, copywriting, pitching and execution



