We fucked up
Quick and Dirty Employer Branding
We had 1 day notice to submit the print file for a banner to be shown on the Trivago campus building site. The easy way out would be to send them a logo file, but we saw this as a massive employer branding opportunity with thousands of bored corporate workers driving by every day. And what’s one thing a corporate worker can’t do? Fuck up. So we did, to show them this is key to our culture. Fail fast, fail hard, learn fast.