Dawn McCance    –––––    Work




(PROJECT TYPE)

Branding & Identity
Employer Branding
Logo Design
Communication Design

(OVERVIEW)   With a disconnect between the outward-facing stiff tech brand and the vibrant employees who build the products, trivago needed a brand overhaul. Along with a new logo and colour palette, an update was given to the typography, layout, and imagery.

















(CONTACT)

Please reach out with inquiries, collaborations, and questions to:

dawnmccance@gmail.com


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Linkedin
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(STYLE)

Conceptual
Design generalist
Speedy deliverer

(SKILLS)

Branding & Identity
Art Direction
Advertising & Marketing
Illustration
Website Design
Print Design



(EXPERIENCE) 

SumUp, Cologne
—Brand Designer, 2021–Present

trivago, Düsseldorf
—Brand and Marketing Designer, 2016–2021

The Beans Group, London
—Design Intern, 2015-2015