![](https://freight.cargo.site/t/original/i/2dba3dd56aeb19bdb255c5f96d346baba265e3747130f2755e83a37739f019f4/wabi_Hero04.png)
(OVERVIEW) With a disconnect between the outward-facing stiff tech brand and the vibrant employees who build the products, trivago needed a brand overhaul. Along with a new logo and colour palette, an update was given to the typography, layout, and imagery.
(PROJECT TYPE)
Branding & Identity
Employer Branding
Logo Design
Communication Design
![](https://freight.cargo.site/t/original/i/2be1763ed1a3df14104e0f5bbd728a66856ffed96fe79541f2eb155bf0f75e73/wabi_logo_alpha.png)
![](https://freight.cargo.site/t/original/i/f69d44f21d07ec8e2f7fd4a6a336dbafa5a33c7ecc93c22c99919542de8abcdc/wabi_logo_guide.png)
![](https://freight.cargo.site/t/original/i/5e2eec8c250730471efd5092113ccf1ef2ba13f3aa80e85fe04aa10e3cab514f/wabi_collateral.png)
![](https://freight.cargo.site/t/original/i/9687db112cf6090bc7eb089c307301ea559d122b26df4345f0402cd13af929a6/wabi_embroidery.png)
![](https://freight.cargo.site/t/original/i/bd679fb909f73e41f40cb6940c8b76912050281c6ad2d094dd16da4cf708b8a7/wabi_balloons.png)
![](https://freight.cargo.site/t/original/i/1afa055c28b86facb20eb9841346ae1c6cb44aa60493f00f760cad518a3e8038/wabi_ads.png)
![](https://freight.cargo.site/t/original/i/a9d3d93578db993e91299a62f5ccdd24386f0d7371133e3409b9fb74f1462979/wabi_guidelines.png)
![](https://freight.cargo.site/t/original/i/0410d899e4766e59812f2bb7f5c1fa59e426738cc3a63ae0cc64d767cf498a2b/wabi_ppt.png)
![](https://freight.cargo.site/t/original/i/dc68c66d5824a08fea972f1893f81731c2e93806f8e70466fac20343e1711e4a/wabi_posters.png)
![](https://freight.cargo.site/t/original/i/891f03529a745d26ce11768d256c2e5ba58ff1ac8b2d6a3a04743aacd55fe139/wabi_logos.png)
![](https://freight.cargo.site/t/original/i/8fa3c8b0f81a773830d08a1168977e8cb5e78b8293aa72c9f75e2d8aa5eca515/wabi_Hero.png)