Dawn McCance    –––––    Index

(OVERVIEW)     Trivago Magazine is an upper-funnel performance marketing magazine, giving travellers the inspiration they need to know that every great travel starts with a great hotel.

Formally named ‘Room5’, users were unaware this was a Trivago product. The brand needed an overhaul. We delivered a new name and logo, colour, bespoke imagery, and product experience



(PROJECT TYPE)

Branding & Identity
Website Design
Communication Design









(LOGO)


(APP)









(COLOURS)



#55ADD9
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C 52% M 17% Y 0% K 15%



#FDBE60
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C 0% M 25% Y 62% K 1%



#E88684
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C 0% M 38% Y 40% K 10%





#A3A24A
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C 0% M 0% Y 35% K 35%




#E1E1E1
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C 0% M 0% Y 0% K 12%








(ILLUSTRATIONS)






(GUIDELINES)






(PHOTOGRAPHY)





(CONTACT)

Be kind, be sound, be zen as fuck:

dawnmccance@gmail.com


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(EXPERIENCE)


SumUp, Cologne
—Senior Brand Designer, 2021–Present

trivago, Düsseldorf
—Brand and Marketing Designer, 2016–2021

The Beans Group, London
—Design Intern, 2015


(STYLE)

Conceptual
Design generalist
Speedy deliverer

(SKILLS)

Branding & Identity
Art Direction
Advertising & Marketing
Illustration
Website Design
Print Design